E-commerce in Italy

A few statistics for the morning:

consumatori online, e-commerce valore, crescita prevista e-commerce

60,8 million: Total population

12,9 million: Online consumers

57%: Population online

21%: Consumers online

€ 3,3 billion: E-commerce value (2011)

18%: Forecasted 4 year growth

Sources:

FORRESTER (Feb 2012)

Nielsen/NetRatings (Ott 2012)

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